New Distributor for Triumph in S.A.
Triumph South Africa (Pty) Ltd – a joint venture between the Fury Motor Group and automotive industry veteran Bruce Allen – has been appointed as distributor of Triumph motorcycles in South Africa.
The appointment is effective March 1, 2018. Allen is CEO of the new company. Triumph South Africa will sell adventure and touring motorcycles (Tiger 800, Tiger 1200 and Tiger Sport), roadsters (Street Triple and Speed Triple) as well as modern classics (Bonneville T100, Bonneville T120, Thruxton, Street Scrambler, Bonneville Bobber and Bonneville Speedmaster). Timelines required for regulatory processes should allow the first sales of motorcycles in May 2018.
Triumph South Africa (Pty) Ltd will take over from the previous distributor, Kawasaki Motorcycles South Africa. The Triumph brand has been represented in South Africa for 23 years.
Paul Stroud, the chief commercial officer of Triumph Motorcycles, says that the company has high aspirations for the South African market. “We are delighted to partner with Triumph South Africa as our new distributor, and look forward to a long and prosperous relationship. Triumph has enjoyed its role as one of the fastest growing global motorcycle brands over the past few years, thanks to a combination of our award-winning new models and improved dealer network. Appointing a strong and professional distributor in South Africa shows that we really mean business in the increasingly important South African market.”
Established in 1902, Triumph Motorcycles is the largest British motorcycle manufacturer and has more than 750 dealers across the world. The company produces around 60 000 motorcycles per year.
At the heart of Triumph’s philosophy is a commitment to developing truly unique motorcycles that offer a blend of distinctive design, intuitive handling and performance. “The innovation and engineering passion that gave birth to the iconic Bonneville of the 60s has today created a broad range of bikes suited to all motorcycle riders, including the striking 2.3-litre Rocket III, the unmistakable Speed Triple and the SuperSports Daytona 675,” explains Allen.
Triumph currently employs around 2 000 people worldwide and has subsidiary operations in the UK, America, France, Germany, Italy, Japan, Sweden, Benelux, Brazil and most recently India, as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire, and Thailand plus CKD facilities in Brazil and India. Motorcycle lovers the world over have embraced the Triumph brand. In fact, in its 2017 financial year, Triumph grew global revenues by £90.9m (R1.5 billion) to £498.5m (R8 billion).
South Africans have also long had a love affair with the Triumph brand. “In recent years Triumph has sold an average of 450 motorcycles per annum, enjoying a market share of 6% of the over 500 cc segment,” says Allen.
Triumph is a premium brand, which is synonymous with quality. Accordingly, on an international front, Triumph is committed to ensuring that its motorcycles are presented in a premium manner. Precisely the same modus operandi will ensue in South Africa. “We have committed to building a flagship ‘Triumph World Black’ facility in Woodmead, Johannesburg. This will initially accommodate the needs of our Gauteng customers,” explains Allen.
Construction on the new facility will commence in May 2018. It will open to the public by December 2018. Facilities meeting global Triumph standards will open in Cape Town in 2019 and in Pretoria in 2020.
Triumph South Africa has committed itself to sensational customer service. As such, Triumph Johannesburg will operate in the interim from South Road in Sandton, where servicing will be available from late March 2018. This is a Fury Motor Group-owned property which has been made available for use by Triumph South Africa.
The historical Triumph dealers in Gauteng (Centurion, Edenvale and Boksburg) will continue to act as Authorised Triumph Service Centres during construction of the ‘Triumph World Black’ facility in Woodmead. Cape Town, Durban and Port Elizabeth will also continue to support Triumph owners as Authorised Triumph Service Centres in their respective cities. “The Authorised Triumph Service Centres are dealerships that formed part of the previous Triumph network. They will be service centres only. Due to our only current new flagship retail dealership being Triumph Johannesburg, should a future Triumph owner wish to purchase a new motorcycle, we would gladly facilitate the sale and delivery through Triumph Johannesburg,” explains Allen.
Customers will no doubt be pleased to hear that their warranties will be honoured. “All warranties on products sold by the previous Triumph retail network will remain intact on the original Triumph warranty terms for the balance of that motorcycle’s warranty. Triumph South Africa, through the appointed service network, will ensure that customers’ service, parts and warranty needs are well taken care of,” says Allen.
Fury Motor Group and Allen have optimistic plans for Triumph South Africa. The Fury Motor Group is a diverse private motor group, representing multiple automotive brands in Gauteng and KwaZulu-Natal. Fury has seen quality organic growth since its establishment in 1995 due to the hands-on, customer focused and an entrepreneurial approach to business.
“The addition of Triumph motorcycles to the portfolio is an exciting venture for Fury, and in following our mission of ‘Doing the Right Thing’, we hope to ensure that Triumph enjoys the rightful position amongst premium motorcycle brands it deserves,” says Marq Roberts, CEO of Fury Motor Group.
Allen brings extensive automotive and premium brand experience to the new Triumph business. With 24 years of automotive retail experience, a real passion for creating great customer focused businesses and an appreciation for the subtleties of the motorcycle lifestyle, he is committed to ensuring this great brand becomes a true contender in the South African market.
“Triumph South Africa’s goal is to drive progressive growth in volumes, delivering a market share of closer to 10% by 2021. This will be done by ensuring that the Triumph brand is presented and promoted in South Africa in a premium and focused manner, with a priority being the customer’s experience on both a product and engagement level. I am convinced that this is the start of an overwhelmingly positive era for the brand in South Africa,” Allen concludes.
Customers needing support or information relating to this transition are free to contact Triumph South Africa on firstname.lastname@example.org