Movember: Grow and Show your Mo
For the month of November, brands across the globe once again will be sporting a “mustache” to help fund more research and find the cure for prostate cancer.
Movember’s objective (Moustache + November) may seem silly at first, but it’s actually extremely concrete: educate people about male related cancers while promoting a healthy lifestyle. But, who says educating people about a cause can’t be fun?
The annual Movember communication campaign encourages men to let their mustaches grow free throughout the month of November and to raise money for the cause.
This movement began in 2003 in Australia when a group of young people decided to let their mustaches grow out in support of one of their friends who was suffering from prostate cancer. From there, the movement has spread to many other countries and is now completely widespread.
World-renowned organisations have joined the Movember cause, creating incredible communication campaigns. And the cool thing about it is that anyone can participate: men are called “Mo Bros” and females are called “Mo Sistas.”
The funds raised go to world-class programmes in the areas of prostate cancer, testicular cancer and poor mental health.
Show your Mo Competition
So, for the month of November, Bike Talk offers you the opportunity to SHOW YOUR MO in support of a great cause, and to WIN an awesome hamper sponsored by Buffelsfontein Baard Olie.
Now, if you want to go all the way and grow a beard as well, we're not going to stop you - the more facial hair the better. When you and your MO are ready, send a photo to firstname.lastname@example.org. We'll make up a frame like this one below and post it the Bike Talk Facebook Page. On the 30 November 2018, we'll announce the lucky winner.