Harley-Davidson® launches new Dealership in Windhoek
Windhoek, Namibia will this week become the latest addition to the Harley-Davidson® family as it launches the country’s first dealership in the nation’s capital on December 6th. Windhoek will be the motor company’s 13th dealership to open in Sub-Saharan Africa and marks the beginning of an aggressive move to expand north into continental SSA in the next 12 months.
The dealership will be under the custodianship of the M + Z Group which has a long and illustrious history in the Namibian motor vehicle industry and are approved suppliers of Mercedes-Benz, Audi, and Jeep to name a few. In 2014 the Jeep division of M+Z Motors was asked to co-sponsor a Rally for Harley-Davidson® in Swakopmund and the seed was planted, leading to an investigation to establish the feasibility of opening a “first in Namibia” Harley-Davidson® dealership. Since then Ekko Eisenberg, M + Z Motors Dealer Principle, has been working to make the idea a reality.
“As an American icon, Harley-Davidson® has come to symbolise freedom, rugged individualism and excitement. Its owners are buying much more than a mode of transportation. What bonds them to the bikes – and ultimately to each other, at rallies and other events – is a mutual appreciation of the look, feel and sound of the machines. Something we were familiar with”, said Mr Eisenberg, who has fifteen years of experience in the motor industry.
“We now represent the largest motorcycle manufacturer in the USA, with already more than 200 Harleys registered in Namibia, and we are sure to see more freedom seekers in our store soon!” adds Eisenberg.
Speaking on behalf of the motor company, Paul De Jongh, Country Manager of Harley-Davidson® Africa said, “There are few iconic brands that epitomise freedom, self-expression and a sense of belonging more than Harley-Davidson®. The Harley-Davidson® experience is such a special and unique one, and a key reason for the success of the brand in Southern Africa is our outstanding dealer network’s ability to deliver a trusted, personalised and social relationship with our customers and fans. To achieve that we need partners who truly understand the meaning of customer experience. M + Z have shown their pedigree in the Namibian market and we know they will complement the dramatic scenery and mild climate that Namibia offers motorcycle riders with great customer experience as they help more Namibians discover a relevant lifestyle through Harley-Davidson®. We are excited to welcome M&Z into the Harley-Davidson® family and we congratulate Verena, Ekko and their superb team on the opening of the 1st Harley-Davidson® dealership in Namibia.”
The dealership can be found at 24 Andimba Toivo Ya Toivo St., Windhoek.
For more information visit www.harley-davidsonwindhoek.com